Every business is looking to get the most out their marketing dollars. There are more marketing channels than ever before fighting for your attention and you marketing dollars.
We’re confident SEO is a wise investment for almost every business out there.
Here are 7 reasons why your business should invest in SEO in 2025.
- Generate Quality Leads
- ROI
- Build Your Brand
- Beat Your Competition
- Compounding Interest
- Supports Other Marketing Initiatives
- AI Search Results
Let’s dive in
1. Generate Quality Leads
The number one reason to invest in SEO in 2025 is to generate quality leads for your business.
There are potential customers searching online every day for the service your business offers. If you are not showing up at the top of the search results than your competitors are.
2. ROI
The ROI or return on investment for SEO can be incredible.
SEO clicks from Google are free so the only expense you have in SEO is the cost of your in-house team or the SEO agency you hire.
For most businesses you only need to generate 5-10 SEO leads per month to have an ROI that makes SEO a no-brainer investment.
3. Build Your Brand
SEO isn’t only great for generating leads, it’s also a great way to build your brand.
It’s a way to consistently introduce your business to a new audience. You may have never heard of Four Arrows Marketing if it wasn’t for this blog post which is part of my SEO strategy.
4. Beat Your Competition
If you’re not showing at the top of the search results than your competitor is.
Investing in SEO will help you show above your competition so you are getting the leads and brand awareness instead of them.
5. Compounding Interest
SEO is a great investment for businesses because of the power of compounding interest.
Every business’s website starts from the beginning. However, the more you invest in SEO and the longer you invest in SEO the more you get to experience the snowball effect of SEO.
Here’s how SEO benefits from compounding interest.
- You create pages on your website that start ranking for some low competition keywords
- You start to generate traffic to your website and naturally your website starts attracting backlinks
- Over time your website continues to move up the search results
- Now your website is starting to ranking for a little bit more competitive keywords
- This results in even more traffic to your website and naturally even more backlinks to your website
- Your website is now even higher in the search results
- Wash. Rinse. Repeat.
The more you do SEO the easier it becomes to generate traffic and leads to your website.
6. Supports Other Marketing Initiatives
I love SEO and invest in SEO for my business, but SEO should not be your only marketing channel.
You should use SEO to support your other marketing initiatives.
Here’s a few examples of how SEO can support your other marketing campaigns.
- Email Marketing – You can use SEO to get visitors to your website. Once visitors are on your website you can encourage them to sign up for your email newsletter. Now you can continue to nurture that relationship.
- Google Ads – Once visitors are on your website you can create audiences based on the users actions (how long they were on the site, which pages they visited, etc.) and then remarket to these audiences using Google Ads.
- Social Media Marketing – You could use the same strategy talked about for Google Ads with Social Ads. You can also encourage users to follow you on social media. Now you can stay top of mind with this user through social media content.
7. AI Search Results
The search results look different in 2025 thanks to the rise of AI (artificial intelligence).
If you invest in your SEO you are also investing in showing for AI searches. Many of the AI models work very similarly to Google.
So you are knocking out two birds with one stone by investing in SEO.
You’ll be more likely to show in the traditional search results and you’ll also be setting yourself up to show in AI search results.
Ready to Invest in SEO in 2025?
There’s no doubt investing in SEO for your business is a wise decision.
If you’re looking to work with an SEO team that has a decade of experience and a proven SEO framework look no further than Four Arrows Marketing.
Complete the form on the website to get in touch with our team today.
Written by Adam Gante, Founder of Four Arrows Marketing. Last updated May 2025.