This is the 7 part SEO framework that drives results for our clients. We even use this exact framework for our own SEO efforts.
Why? Because it works.
Here’s the 7 step SEO framework to generate results for your website in 2025.
- Website Conversion Tracking
- Identify Target Keywords & Create SEO Content Strategy
- Technical SEO
- On-Page SEO
- User Experience & Conversion Rate Optimization
- Off-Page SEO
- Ongoing SEO
Let’s dive in.
Step 1. Website Conversion Tracking
The first thing your business needs to do to generate SEO results in 2025 is to ensure proper website tracking is in place.
You should be tracking the following:
- Website form completions
- Calls generated from your website
- Website traffic
- Website search impressions
- Keyword rankings
Before you get any further in your SEO strategy you need to start with the end in mind. What does success SEO look like for your business?
Once you know how many leads (form completions & phone calls) you want to be generating each month from SEO you need to make sure you have the proper tracking in place to measure your progress towards this goal.
Here are the tools you should be using:
- Google Analytics (free)
- Google Search Console (free)
- SEMrush (paid – included when you work with Four Arrows Marketing)
These three SEO tools will help you track everything you need to know about your SEO investment.
Step 2. Target Keywords & SEO Content Strategy
The next step in our SEO framework is to come up with your list of target keywords and to create your SEO content strategy.
First, let’s talk about how to come up with your list of target keywords.
How to Create Your SEO Keyword List
Your target keywords are the phrases your potential customers are searching into Google that you want to show up for.
For example, a target keyword for Four Arrows Marketing is “seo for home services”. We recommend coming up with a list of ~100 keywords you want to target. If you need help coming up with the keywords for your list you can work with an SEO agency like Four Arrows Marketing.
This keyword list is going to be the foundation for the rest of the SEO framework. Once you have your keyword list finished it’s time to create your SEO content strategy.
How to Create Your SEO Content Strategy
Your SEO content strategy is going to inform which pages you need to add content (written words) to and in what order.
Generally, each page on your website should have at least 500 words of content on it. This includes your homepage, services pages, location pages, industry pages, blog posts, etc.
In terms of priority, I recommend the following:
- Homepage
- Service Pages
- Location Pages
- Industry Pages (if applicable)
- Blog Posts
This strategy prioritizes creating content for pages that are most likely to drive SEO leads first.
Step 3. Technical SEO
Now it’s time to optimize your website for technical SEO.
You’re not going to rank at the top of Google because you have the best technical SEO, but you may not show in the Google search results at all because of poor technical SEO.
Here’s what you’ll want to optimize to have sound technical SEO.
Indexing
Indexing refers to Google and other search engines being able to index the pages on your website.
If search engines are indexing the pages on your website you’re able to show in the search results.
If search engines are not indexing the pages on your website you’re not able to show in the search results.
Robots.txt
This is a file every website has to instruct search engines how to crawl the website.
It’s SEO best practice to include a link to your XML Sitemap (more on this in a second) in this file.
XML Sitemap
This is another file on your website specifically designed to communicate with search engines.
It’s a file that tells search engines which pages are on your website and when those pages were last updated.
HTML Sitemap
The HTML Sitemap (not to be confused with the XML Sitemap) is a page on your website that links to all of the most important pages on your website.
It’s SEO best practice to have a link to your HTML Sitemap in the footer of your website.
The purpose of the HTML Sitemap is to make sure all of the important pages on your website are no more than 2 clicks away from the homepage.
Domain Unification
Domain Unification is making sure search engines don’t see two (or more) versions of your website.
You’ll want all of your pages to be www or all of your pages to be non-www.
URL Structure
URL Structure is about organizing the pages on your website.
For example, if you have services pages on your website than you could have all of your services pages use a similar URL structure.
Step 4. On-Page SEO
On-Page SEO factors are items that both website users and search engines are able to see.
Here are several on-page SEO items you’ll want to optimize to show higher in the search results.
Title Tags
Title tags are the blue clickable links you’re use to seeing in the traditional Google search results.
To optimize your title tags for SEO you’ll want to include your keywords and meet Google’s recommended character limits.
Meta Descriptions
Meta descriptions are the text that show in the traditional search results below the blue clickable link (title tag).
The goal of the meta description is to intrigue the user enough to click through to your website.
Heading Tags
Heading Tags are the headers you see on webpages. There are 2 ways to optimize your heading tags for SEO.
- Use the proper heading tag hierarchy (h1, h2, h3, h4, etc.)
- Include keywords in your heading tags
Keep in mind that many users are just going to scan your page so it’s best to have your heading tags tell a story in case that’s all a user reads.
Image Optimization
Search engines aren’t able to see the images on your website (yet). So you have to tell search engines what your images are about.
You can optimize your images for SEO by including keywords in your image file and also including keywords in your image alt text.
Internal Linking
Search engines use links to understand the connection between all of the pages on your website.
You can help users and search engines navigate your website by including internal links on your website.
Step 5. User Experience & Conversion Rate Optimization
The user experience of your website and how you optimize for conversion rate optimization are both important. Let’s start with user experience.
What Is the User Experience of Your Website?
The user experience of your website is a ranking factor for search engines.
The user experience includes things like mobile responsiveness, site speed and more.
What Is Conversion Rate Optimization?
The conversion rate of your website is the percent of users that take a specific action on your website.
For example, if 2 out of 100 users who visit your website complete a form on your website then your conversion rate would be 2%.
Conversion rate optimization is all about increasing the percent of users who take the action you’d like them to take.
Step 6. Off-Page SEO
Off-page SEO refers to your website’s backlink portfolio. A backlink (different from an internal link) is when another website links back to your website.
It helps your SEO to have backlinks from many other websites and it’s especially helpful to get backlinks from well-known websites.
Step 7. Ongoing SEO
SEO is not a one-time thing. It is not a set it and forget it marketing strategy.
There are 3 reasons SEO is ongoing.
1. Your SEO data
One of the great things about SEO is data.
To succeed with SEO over a long period of time you need to continually be reviewing the data of your website, allow the data to inform your SEO decisions and continue to test new ideas.
2. Your competitors SEO strategy
How you rank in the search results depends on your competitors SEO strategy.
You may competing against businesses who also are investing in SEO and are trying top surpass you on Google. You constantly need to be aware of what your competitors are doing in terms of SEO so you can stay one step ahead.
3. The SEO landscape is always changing
The SEO landscape is constantly changing.
Google updates its algorithm, search engines change the format of the search results and AI is going to impact how users search.
It’s important to stay up to date with how SEO is changing so you can adjust your strategy as needed to make sure you stay on the cutting edge.
Need Help Implementing the SEO Framework?
You are more than welcome to take this SEO framework and implement it yourself. In fact, we hope you have a lot of success doing that.
However, we know you are busy and probably are not an SEO expert. If you’d like to work with an SEO team that has a decade of experience and has implemented this exact SEO framework plenty of times than look no further than Four Arrows Marketing.
Complete the form on the website to get in touch with our team today.
Written by Adam Gante, Founder of Four Arrows Marketing. Last updated May 2025.